Chief Marketing Officer
Ted Sullivan is the Chief Marketing Officer of GXG and an accomplished sales leader across multiple industries with proven corporate and entrepreneurial experience.
Ted has demonstrated success in developing and launching innovative technologies and expanding distribution and markets globally across a range of product categories. He’s proficient in managing vital customer relationships by developing mutual goals through collaboration with measurable objectives. By employing strategic thinking and proactive problem solving he has been effective leading sales and marketing as well as key support functions with an emphasis on exceeding goals and customer satisfaction.
Prior to joining GXG Ted served as SVP of sales and business development for the consumer business unit at Equifax where he had responsibility for selling B2B2C identity protection solutions and breach remediation services targeting prospects across a dozen industry verticals. He established formal engagement and processes to leverage the enterprise sales forces to sell consumer solutions to all client bases. Additionally, he drove research and product development based on prospect feedback and identified operational improvements to deliver large deals and expand capacity. While in his role he finalized the largest contract for the business unit with a multi-national financial services provider, achieved 3-year growth goal closing a large provider of identity solutions and delivered the largest single year of breach services revenue since 2008.
Previously, Ted was VP Connected Living at Assurant Solutions where he led business development for the U.S. wireless business. Earlier he was responsible for leading global relationships with several strategic accounts while coaching representatives pursuing large opportunities around the world. His initial role involved developing and globally deploying best practices to include strategic account management, value proposition development and sales strategy execution.
Before joining Assurant Solutions, Ted was Executive Vice President and part owner of a consumer products company he helped start in 1997 where he was responsible for sales, marketing, managed care, and supply chain.
Ted is a graduate of Miami University in Oxford, OH and holds a B.S. in Marketing. He is an active member in his community holding positions of leadership in social, humanitarian, and other volunteer organizations. He is an avid golfer and lives with his wife and 2 children in Johns Creek.