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What We're Reading >> How Do Atlanta's Executives Stack Up When It Comes to Digital M&A?

Accenture recently surveyed 600 C-suite executives at large companies in five markets — Atlanta, Boston, Chicago, Dallas/Houston and San Francisco.

We were excited to see that Atlanta is on par when it comes to overall M&A activity (25% of companies surveyed in Atlanta have completed five or more deals in the past two years, vs. the average of 26%). However, when Accenture drilled down into acquiring digital companies, Atlanta trailed at 23% compared to the overall average of 28%.

Perhaps even more compelling was one of the main reasons executives cited for acquiring these digital companies, a third of Atlanta's executives cited using digital acquisitions to fill gaps in employee skills. Through several client engagements, we've seen the need for a strong cultural transformation (including talent) in parallel with a digital transformation.

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