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How to Create Conversation from a Cold LinkedIn Connection Request

There has never been a better time to make new connections on LinkedIn. We've seen a significant uptick in how much time people are spending on the platform and we're excited! There is some awesome content available for every kind of business professional. People are opening and expanding their communities, and learning opportunities abound. That said, we've also noticed a rise in spammy or straight-up salesy connections. 

Nevertheless, if you have been feeling stuck and think a conversation with someone outside your usual network could help, now is the time to reach out. We've compiled this short guide on how to quickly turn a stranger into a connection and start an informative dialogue. All in 300 characters or less. 

Do you still send these? If you're just playing a numbers game, fine. If you really want to get to know someone new, you need to do more.

Tip 1: Do your research.

This will not only help your connection request stand out, it will also help direct you to the people most likely to respond. If they don't seem very engaged on LinkedIn, your note could languish for weeks, even months (our record is 2 years!) You need help now. Find someone who's already sharing their work with the world. 

Tip 2: Make it about them. 

All of us at GXG have first-hand experience with the doubt that sets in when we reach out to new people to ask for their help and expertise. It's tempting to try and head off every imagined question or objection before getting to the point: we're fans of their work and want to learn more! So lead with that. Highlight what you found most impressive about their background and experience, whatever it was that prompted you to reach out in the first place. Luckily, you've already done your research. 

By showing genuine interest, you make it easy for them to approve your request. Tip the scales in your favor or else be judged by your profile header alone.

Tip 3: Introduce the ask

Be honest that you're looking to learn from them. Many times, a connection request like this will prompt a message in response and you're off to a strong start! But if not, at least they won't be surprised when you follow up with a direct message.  

Connection accepted. You did it! Keep it timely and follow up with a note to set up a chat. Don't overdo it. Just because you now have unlimited characters at your disposal doesn't mean you should use them. Remember, the goal is to engage with them more deeply than some back and forth DMs or an email or two. Get to the point and move off the platform. Think ahead to what you hope to offer your new connections in return. 

With any luck, this will lead to valuable conversation and a long-term relationship. If you're specifically interested in marketing tips, the amazing content at https://marketingexamples.com/  inspired this post. 

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