New Adjacencies

Immersion Experience Case Study


The client established relationships with several diagnostics companies that could provide a platform for the them to recommend products featuring their high-quality ingredients directly to consumers. The business unit was also able to hand off relationships to the enterprise venture group for further evaluation. 

GXG leveraged the research and output from this Experience to program another Experience for the team in New York City. The depth of knowledge acquired led to an additional introduction by GXG to a nutrition-focused AI company that now collaborates with the client to commercialize their discoveries.


GXG worked with the division president as well as enterprise-level leaders to develop a mixed agenda of ready-to-partner companies as well as boundary-stretching startups. We drilled down to five focus areas within human nutrition and pre-vetted companies for partnership or investment opportunities.