Peter works with senior executives and their organizations in the areas of marketing strategy, investment & marketplace assessments, organization development and executive coaching.
Peter spent the first 14 years of his career at PepsiCo, with the Frito-Lay, Taco Bell and Pizza Hut divisions. As the Vice President of Brand Marketing for Frito-Lay, Peter led the development and introduction of Tostitos Restaurant Style Tortilla Chips, executing one of the most successful new consumer packaged goods products of the 1990s. At Taco Bell, Peter led the National Introduction of Steak Fajitas, and the development of Taco Bell’s Value Strategy. Peter has held positions as the SVP & General Manager, Au Bon Pain Choices, CMO for American Security Group, SVP Strategic Planning for Assurant Group, Managing Director at Cyberstarts, and CEO of Sunaro Inc.
For the past sixteen years, Peter has been consulting with organizations that include Ocean Spray Cranberries, T-Mobile USA, B&G Foods, Coca-Cola, Walmart, Subway, Heineken USA, Yahoo!, Metlife, Equifax, Georgia Pacific, Walgreens, Neenah Paper, d-Bar Restaurant, Purchasing Power, DAOU Vineyards, Allegis Group, and Mailchimp.
Peter earned a bachelor’s degree in Management from Babson College in 1980. He received the Babson Alumni Distinguished Service award in 1999. Peter serves on the Board of the Atlanta Urban Fellowship For Christian Athletes and A Word From the Lord With Foley Beach. He resides in Atlanta, Georgia with his wife of 36 years, Charlotte. They have two “grown” children; Virginia and Benjamin. He enjoys cooking, or in the event he has been kicked out of the kitchen, hiking and fly-fishing.