S. Craig Lemasters

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S. Craig Lemasters

Chief Executive Officer

Craig is an accomplished CEO with more than two decades of success in executive leadership positions, now dedicated to helping senior leaders get unstuck on the major growth challenges to their businesses. 

When Craig took over Atlanta-based Assurant Solutions in 2005, it was a $2 billion purely domestic business focused almost entirely on a dying industry: Credit Insurance. Today, Assurant (NYSE: AIZ) is a dynamic, high growth, digitally-astute global provider of protection products and other innovative digitally-focused risk management solutions. 

Before taking early retirement in the Summer of 2016, Craig profitably led Assurant through two remarkable transformations and the global financial crisis. The company is now laser focused on Connected Living and what Craig calls, “the four most important square inches of real estate in the world”—the consumer’s smart phone screen. Craig reinvigorated the culture while focusing on growth—both internationally and through new businesses, expanding from a solely B2B to include B2C business and establishing Assurant in 25 new markets around the world. 

Craig joined GXG as CEO in 2016 and is passionate about using his experience and Rapid-Cycle LearningTM to help other executives get past the “hard stuff” and accelerate change in their organizations.