S. Craig Lemasters
Chief Executive Officer
Craig Lemasters is the Chief Executive Officer of GXG. He has a passion in helping business leaders rapidly close knowledge gaps to reach agile leadership. He place various roles in GXG aside from the internal responsibilities which range from coaching in the Rapid-Cycle Coaching program to facilitating Experiences, Advisory Boards, and Connection Calls.
Before joining GXG in the fall of 2016, Craig served more than 11 years as the President and Chief Executive Officer of the Assurant Solutions business of Assurant, Inc (NYSE: AIZ). When Craig took over the Atlanta-based unit in 2005, it was a $2 billion purely domestic business focused almost entirely on a dying industry: Credit Insurance. Today, Assurant Solutions is a dynamic, high-growth, digitally-astute global provider of protection products and other innovative digitally-focused risk management solutions.
Craig profitably led Assurant Solutions through two remarkable transformations and the global financial crisis by reinvigorating the culture and focusing on growth—both internationally and through new businesses. He profitably expanded into 25 countries through both greenfield investments and M&A. In 2012, he began remaking the business to be digitally-focused and channel agnostic—disrupting Assurant Solutions’ traditional service contracts by going B2C with consumer protection plans, while successfully maintaining longstanding B2B relationships. The international and digital businesses are Solutions’ fastest growing segments.
As part of the plan, Craig convened and led the Assurant Solutions Digital Advisory Board, a panel of digital executives from companies outside of the industry who meet several times each year to push the business toward groundbreaking digital efforts. He also served as a member of the Assurant Management Committee.
Craig has more than 20 years of experience in senior leadership positions with the Assurant and American Bankers organizations. Between 1987 and 1998, he served as a channel executive and marketing manager for various American Bankers businesses at its Miami, Fla., headquarters. After two years as an Executive Vice President and Chief Marketing Officer with Reliance Integramark, he re-joined Assurant in 2000 as group Senior Vice President, International. In 2001, he was promoted to Executive Vice President and Chief Marketing Officer.
Craig has a bachelor’s degree in economics and business administration from Furman University and a master’s degree in business administration from Barry University. He resides with his family in Atlanta.