Marketing Executive, Peter McNally, Joins Growing Atlanta-Based Consulting Firm, GXG
Published 3 June, 2021
ATLANTA, June 3, 2021 – Atlanta-based consulting firm, GXG, welcomes Peter McNally to lead and develop GXG’s Human Capital and Go-To-Market Strategy portfolios. After 25 years of marketing and 15 years of advisory work, Peter’s experience and passion for accelerating growth will support all of GXG’s goals.
“The GXG model is based on humility of self and the graciousness of leaders who want to help.” said McNally. “I resonate deeply with the mission of GXG and the Rapid Cycle Learning approach that helps clients execute initiatives and deliver real results. I’m so excited to play a part of this process to help leaders and organizations get unstuck.”
Peter spent the first 15 years of his career at PepsiCo, with the Frito-Lay, Taco Bell and Pizza Hut divisions. As the Vice President of Brand Marketing for Frito-Lay, Peter led the development and introduction of Tostitos Restaurant Style Tortilla Chips, executing one of the most successful new consumer packaged goods products of the 1990s.
At Taco Bell, Peter led the National Introduction of Steak Fajitas, and the development of Taco Bell’s Value Strategy, which quadrupled system sales while redefining the QSR marketplace. Peter has held positions as the SVP & General Manager, Au Bon Pain Choices, CMO for American Security Group, SVP Strategic Planning for Assurant Group, Managing Director at Cyberstarts, and CEO of Sunaro, Inc.
For the past fifteen years, Peter has been consulting with organizations that include Ocean Spray Cranberries, T-Mobile USA, Coca-Cola, Walmart, Subway, Heineken USA, Yahoo!, MetLife, Equifax, Georgia Pacific, Walgreens and Allegis Group and DAOU Vineyards. He has also worked with a range of mid-market Private Equity firms conducting market studies for potential investments.
“Peter’s passion for growth, wealth of experience and drive for meaningful connections make him an incredible asset to the GXG team,” said Craig Lemasters, Chairman of GXG. “We’re thrilled to utilize Peter’s talents and network to continue to expand.”
Peter earned a Bachelor's degree in Management from Babson College in 1980. He received the Babson Alumni Distinguished Service award in 1999. He is on the Board of the Atlanta Urban Fellowship for Christian Athletes and the John Jay Institute.
GXG is a new kind of consulting firm with deep experience in fifteen industries, facilitated hundreds of engagements and guided clients through transformative change with their targeted suite of services ranging from Advisory Boards to Impact Coaching. GXG's mission is to help leaders and organizations activate growth strategies with confidence, leveraging the insights of people who have been there, done that. To date, GXG has delivered over $400M in impact for more than 80 clients seeking solutions to bring business initiatives to fruition. For more information, visit http://www.gxg.co.
Kerry Anna Lemasters