Portfolio Strategy
Built and pressure-tested a segment-specific strategy across the portfolio, with a specific focus on positioning a subset of recently acquired brands in the health and wellness space.
Consumer Packaged Goods
Advisory Board Case Study
Client
Leading manufacturer and distributor of high quality, branded convenience food products
Transformation Challenge
Grow market share in the health and wellness space, while maintaining legacy portfolio
GXG Solution
An Advisory Board of health & wellness and consumer experts
Industry Insight
The board narrowed the health and wellness megatrend into three key areas the client needed to tackle — GMO, plant-based, and transparency — and shared best practices around how to communicate progress.
Product Deep Dive
Identified the need to relaunch the marketing strategy for the top revenue generating product segment. Board vetted new product website, new content series, and engagement/influencer roadmap.