GXG

Consumer Packaged Goods

Advisory Board Case Study

Portfolio Strategy

Built and pressure-tested a segment-specific strategy across the portfolio, with a specific focus on positioning a subset of recently acquired brands in the health and wellness space.

Industry Insight

The board narrowed the health and wellness megatrend into three key areas the client needed to tackle — GMO, plant-based, and transparency —  and shared best practices around how to communicate progress.

Product Deep Dive

Identified the need to relaunch the marketing strategy for the top revenue generating product segment. Board vetted new product website, new content series, and engagement/influencer roadmap.